Type
Role
Industry
Location
Identity Branding
Strategy · Creative Direction · Design
Education and Technology
Keralam, India
"Visualising the idea of storytelling!"
How do you visually represent an idea as vast and intangible as storytelling?
How do you create an image for something that has no single form?
The journey began with questions.
What is a story?
Why is a story?
How is a story? ...
The idea of story is represented by the infinite ways how people perceive, experience, create, and remember stories. A journey of discovering the universal idea of storytelling.
Overview
School of Storytelling was envisioned as a new model of creative education, bringing together human imagination, culture, emerging technologies, and ethical storytelling. The ambition was to nurture a new generation of storytellers who narrate towards building an empathic future. My role was to translate this larger philosophy into a visual identity that could express the institution's intellectual depth, creative spirit and vision.
School of Storytelling,
Creative Educational Space
Prepared for the Future!
Designed to critically engage with nature and technologies, to encourage an awe-inspiring art of learning, growing, and glowing to ensure a holistic evolution of machine and mankind!
Built for consciously direct stories to an empathic future!
EVERYTHING THAT MAKES A STORY
exploring storytelling is not as a single act of communication, but as a continuous journey from the birth of an idea to its interpretation and impact.
+ Creation is where a story begins. It is the world of thoughts, experiences, observations, imagination, and exploration, where fragments of meaning and intentions come together to form an idea or expression.
+ Narration is where that idea finds its voice. Emotion, intention, energy, and mode of expression determine how a story travels to people, transforming information into an experience that can be felt and understood.
+ Reflection is what happens when the story reaches its destination. It creates space for interpretation, questioning, recognition, and new understanding. A story becomes purposeful when it influence to ignites action in the person receiving it.
Engineering a purpose driven personality of stories.
The holistic understanding of storytelling.
We're all born into stories and surrounded by them. As we grow, these stories grow along, shaping us into who we are. Every moment, everything we see, feel and do reflects new stories. Consciously or unconsciously, it plays a critical role in shaping future. Today, as technology transforms how stories are imagined, created, and shared, understanding their influence becomes more important than ever. An ultimate visualisation of how everything is a story in the end & beginning.
The challenge was no longer to illustrate a story, but to create a visual language that could represent the idea of storytelling itself
visually realising an institution that brings human creativity and waves of technology together, while placing empathy, ethics, and conscious growth at the heart of the learning experiences.
exploring storytelling is not as a single act of communication, but as a continuous journey from the birth of an idea to its interpretation and impact.
+ Creation is where a story begins. It is the world of thoughts, experiences, observations, imagination, and exploration, where fragments of meaning and intentions come together to form an idea or expression.
Engineering a purpose driven personality of stories,
Narrating conscious storytelling culture.
A visual language inspired from the macro and micro observations in everything around us. It is a wonder to discover visual story that how the universe leaves its signature on every existence on earth. The same flow of marks are left behind where a harmonious interaction is made with nature. Every kind around us owns this storyline in it’s on unique formations.
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All rights reserved.
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